SEO is not a transaction, so neither the client nor the partner should try to offload SEO project as a one-time, robotic process. It is a journey through which the client and vendor pursue to first identify goals, evaluate where they stand today, where the competition stands, and then strategize on the path that will allow achievement of the goal, milestone to milestone.
Though SE use 100s of parameters to differentiate 2 pages against the same keyword query, it boils down to the following 2 concepts: citations & website content.
We assist new and established companies through the SEO Journey via a 4 phase approach:
1. SEO Analysis
This phase of the project will include complete analysis of your own web-site and 2 top competitors for SEO from 3 perspectives:
2. SEO Strategy
This phase will be a consultative process during which we will work with your team to create the road-map to execute upon. It builds on the intelligence from analysis phase to give very specific, to-the-point action items, as well as set milestones and budget for phases to come
3. SEO Execution
The strategy phase will clearly list out the action items, milestones and budgets for the execution phase. Any and all of the sections from Strategy phase could potentially be part of the execution phase.
4. SEO Reporting
SEO maintenance is an essential component for successful search engine optimization. After your website is successfully listed for targeted keywords, we have to ensure that it will always appear at the highest position possible. If SEO maintenance is not conducted, competition can begin to outrank you for popular key phrases.
